Online Identity
The internet has made a huge impact on marketing strategy. You may not plan to build your business model on internet marketing, but if you ignore it, you put your business at a competitive disadvantage. What's more, the public is going to see you on the internet whether you take the time to shape what they see or not. Google yourself and see. It's best to take the opportunity to shape your online identity to conform to the brand you want to project.
At a minimum, you need a simple website, with basic search engine optimization (SEO). These things are within reach of even the smallest business. For some, the internet can be a major source of new local business, and even a method for extending your market beyond your immediate community.
Once you have a website, claim your space on the other major websites, portals, and social media platforms where customers may find you, like Facebook, Twitter, Google+, Yelp, Yahoo Local, Bing, etc. If you're not sure where to begin, start here: Websites, SEO, and Social Media – what do I need to know?
Don’t make the mistake of ignoring internet marketing, and don’t assume that it’s too expensive to consider. Call us, and find out the facts. You may be surprised at how affordable and effective it can be.
At a minimum, you need a simple website, with basic search engine optimization (SEO). These things are within reach of even the smallest business. For some, the internet can be a major source of new local business, and even a method for extending your market beyond your immediate community.
Once you have a website, claim your space on the other major websites, portals, and social media platforms where customers may find you, like Facebook, Twitter, Google+, Yelp, Yahoo Local, Bing, etc. If you're not sure where to begin, start here: Websites, SEO, and Social Media – what do I need to know?
Don’t make the mistake of ignoring internet marketing, and don’t assume that it’s too expensive to consider. Call us, and find out the facts. You may be surprised at how affordable and effective it can be.